The Unexpected Tech

Facebook Shakes Hardware World With Own Storage Gear

Facebook already built its own data center and its own servers. And now the social-networking giant is building its own storage hardware — hardware for housing all the digital stuff uploaded by its more than 845 million users.

“We store a few photos here and there,” says Frank Frankovsky, the ex-Dell man who oversees hardware design at Facebook. That would be an understatement. According to some estimates, the company stores over 140 billion digital photographs — and counting.

Like the web’s other leading players — including Google and Amazon — Facebook runs an online operation that’s well beyond the scope of the average business, and that translates to unprecedented hardware costs — and hardware complications. If you’re housing 140 billion digital photos, you need a new breed of hardware.

In building its own data center on the Oregon high desert, Facebook did away with electric chillers, uninterruptible power supplies, and other terribly inefficient gear. And in working with various hardware manufacturers to build its own servers, the company not only reduced power consumption, it stripped thee systems down to the bare essentials, making them easier to repair and less expensive. Frankovsky and his team call this “vanity free” engineering, and now, they’ve extended the philosophy to storage hardware.

“We’re taking the same approach we took with servers: Eliminate anything that’s not directly adding value. The really valuable part of storage is the disk drive itself and the software that controls how the data gets distributed to and recovered from those drives. We want to eliminate any ancillary components around the drive — and make it more serviceable,” Frankovsky says during a chat at the new Facebook headquarters in Menlo Park, California, which also happens to be the former home of onetime hardware giant Sun Microsystems.