Metaphorical search engine finds creative new meanings

TYPING “love” into Google, I find the Wikipedia entry, a “relationship calculator” and Lovefilm, a DVD rental service. Doing the same inYossarianLives, a new search engine due to launch this year, I might receive quite different results: “river”, “sleep” and “prison”. Its creators claim YossarianLives is a metaphorical search engine, designed to spark creativity by returning disparate but conceptually related terms. So the results perhaps make sense if you accept that love can ebb and flow, provide rejuvenating comfort or just make you feel trapped.

“Today’s internet search tells us what the world already knows,” explains the CEO of YossarianLives, J. Paul Neeley. “We don’t want you to know what everyone else knows, we want you to generate new knowledge.” He says that metaphors help us see existing concepts in a new way and create innovative ideas. For example, using a Formula 1 pit crew as a metaphor for doctors in an emergency room has helped improve medical procedures. YossarianLives aims to create new metaphors for designers, artists, writers or even scientists.

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